Zapper - Industry term for viewers who move nomadically and restlessly across the television dial, rarely watching more than a small segment of any given program.
I live with an avid Zapper. His name is Nick - I love him to death - but he's a Zapper. He takes charge of any of the number of remotes we have - for the TV, the satellite, the DVR, the DVD player, the VCR (which is so obsolete at this point and covered in a layer of dust ...that I honestly can't remember the last time we used it) - It doesn't matter. If the programming or information is not what he's into - click..click..click...he is on to something else! He can flip through 150+ satellite channels at record speed...through any and every program, soap opera, commercial, music video, newscast -whatever is on all 9 HBO channels - TV is something that has become boring. He has no patience for it. Now that he is a master at zapping the television, I notice he is doing on the internet as well. If a website takes more than mere seconds to download..he's moved on...to better and presumably faster downloading websites!
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